All Roads Lead To Newsletter.

DO Lectures
3 min readSep 23, 2016


Andrew Paynter

Think of Twitter as a road. Think of Facebook as a road. Think of Instagram as road.

They are fast-paced, busy roads.

Blink for a second and the world whizzes by.

That great post you put up a few hours ago, the world has now moved on.

So what does that mean for your business?

Well, one of the most important things you have to do is to find a way to tell your story more on your terms.

And that way is called a newsletter.

Newsletters allow for a longer conversation with your customer.

And in a fast-paced social media world, that is pure and utter gold.

That simple tool dismissed as old fashioned, outdated and unsexy by many is having its day. Who knew?

And that is why you have to grow your newsletter.

So one thing you should be thinking about is getting your Twitter, Facebook, Instagram followers to sign up to your newsletters. All roads should lead to newsletter sign up.

Because, because having a slower conversation in a crazy fast world has become more important than ever.

Do Workshop. London. Nov 17th. How a simple newsletter can transform your business.

Useful+Inspiring =Do Lectures Newsletter. Sign up here. Give it a try. You may love it.

Do Workshop. London. Nov 18th. How to build a great brand with very little money.

Do Stress. One-Day Event. London. Oct 14th.

The Do Lectures is holding a one-day event called ‘Do Stress’. It will deliver insights, future strategies, and will examine the zeitgeist for ‘human-based companies’ and how ‘work’ is going to change. And what that means for your business?

There will be 10 talks from entrepreneurs, thought-leaders, change-makers and visionaries. As Dan Pink reminds us all: “Talented people need organisations less than organisations need talented people”.

That is why smart companies are creating human cultures, not corporate ones in order to thrive. How you stay ahead in the future is not the same as what kept you ahead in the past.

Why attend?

It answers the question of who leads the way in look after their people, what are they doing, why is it working? How does culture help your business? How does your purpose? How does the design of your office? Even, how you sit at a computer?

How does a human culture prevent burn out? How does it help you win the talent war? And how, just as importantly, does it help you retain your people too. What perks are the most important?

The good news is companies who look after their people are also the best businesses over the long term. Human based companies are the future. So how do you become one? Our one day event is designed to give you the answers.

The One Day Event — Do Stress

10 speakers.

2 workshops.

Only 100 places.

As of September 1st, tickets are available to buy. Secure your place now.



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