How can you win at Business? It’s a good question, but not the right question.

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Oct 14th London.

A more revealing question is this one: How can you win at people? Why do some companies win the talent war and yet can’t compete on salary? Why do some sports teams win when they have the smallest budgets? Why do some companies consistently innovate faster than their bigger well-resourced rivals?

When Billy Beane looked at Baseball, his key insight was they had given a false sense of importance to the wrong data. The playing positions that everyone thought were key to success didn’t actually influence the game as much as everyone thought they did. And he had the stats to prove it. And, as everybody now knows, he then set up a system to take advantage of his methodology. And it worked.

But what drove Billy Beane to come up with this system was even more interesting to us. He was one of the most talented, gifted young baseball players and was tipped for the very top. Yet he failed to deliver on his potential given his huge talent. His lesser talented team mates went on to be more successful. And that made him angry as hell.

“He had the body of a winner but not the mind of a winner.”

Right now in business, the collective wisdom is to look at business through conventional metrics like margins, sales, profits. But not consider the ‘metric’ called people. So have we given a false sense of importance to the wrong data? If we consider it is indeed people who build every business on the planet, then the answer has to be yes.

“Talented people need organisations less than organisations need talented people” Dan Pink.

So if you want to improve your margin, improve how you look after your people. If you want to grow your sales, help grow your people first. If you want to increase profits, increase their sense of wellbeing. If you look after your people, everything else will fall into place.

The ‘law of talent’ used to go like this, “if you pay the most you will attract the most talented, and therefore win”. But the ‘law of talent’ is changing. Now it reads more like this: “If you look after me the human, I will look after you the business, and therefore win”.

“Human based organisations are the future.”

How we have run our businesses in the past, will not be how they are run in the future. ‘Hustle-hustle-meltdown’ became a sign of the times for how companies should not treat its people. But the zeitgeist has shifted. Thankfully.

Talented people can choose where they work now. So how will this zeitgeist change your business? And, just as importantly, when? There are so many questions that need answering. How does a human culture differ from a corporate one? Who is leading the way? And what are they doing? And why is it working? And yes, there are a ton more questions besides.

We conducted The Stress Report with the view to find answers to these questions. In conjunction with the report we’re now holding a one-day event called Do Stress. It is a one day-event that will ask this important business question: How can you win at people?

Because if you can win at people, you will win at business, too.

Do Stress. (Tickets on sale here)

How can you win at people?

One day event.

Location: Central London.

Date: October 14th.

9:30am — 5pm.

10 speakers. 2 breakout workshops to help networking. And leg circulation.

Lunch included.

Cost: £450 per attendee.

If you would like any additional information, please contact Amy at

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