
It’s that time of year.
New Year’s resolutions have been in full-force.
Gyms have been at their busiest. Alcohol sales at their lowest.
All is good.
Then February happens. Like tomorrow.
Indeed, by the first week of February, around 80% of New Year’s resolutions have been broken.
It turns out that willpower and motivation are not the best strategies for making change happen. It also turns out that because we built our comfort zones, unsurprisingly, we love returning to them. They are our rocks.
So, to make a Breakthrough that lasts, like really lasts, we need to adopt more effective techniques, methodologies, and ways of thinking that can make a genuine long-lasting change.
After doing the Do Lectures for nearly 10 years, we have amassed some incredible learning, and insights, and have been conducting our own research into the latest human behaviour studies from all around the world to answer these questions:
How do we Breakthrough?
How do we go to the next level?
And, also, importantly, how do we stay there?
The result of trying to answer these questions is our first 3-day seminar in the Spring:
The Life-Changing Magic Of Sorting Your Sh*t Out.
Breakthrough 3-Day Seminar. April 19th-21st 2018.
It will take place down here in the magical setting of the Do Farm in West Wales. And it will only take place once a year.
The reason Clare and I started the Do Lectures was because we were curious to find out why some people reach their potential, and others do not Breakthrough.
I have always wanted to do this seminar, but as an introvert, I have always held back.
So, we tried this seminar in a 1-day form to Beta test it last year, twice.
I wanted to know if this thing would be useful, practical, and deliver results.
Of course, it will take time to know that for sure. But the emails we’ve received have confirmed that we have to make this happen. Oh boy. (I have included some of the testimonials at the bottom.)
It was enough for us to realise that doing this was no longer ‘we should do this’ but ‘we must do this’.
So here it goes.
I hope you can come and join us.
Best,
David Hieatt
Co-founder
We will offer a full refund to anyone who attends who isn’t 100% satisfied.

Is this it?
No, this is not it.
Millennials have youth.
They have energy.
You have experience.
You know sh*t.
So, is this it?
No, this not it.
You are not stuck.
You are not late for anything.
Ever had that feeling that there must be more to this than this?
Good. That be the truth.
That be your truth.
Switch Netflix off.
And that podcast.
You are not done
You know enough sh*t.
It’s time.

Breakthrough. The Life-Changing Magic of Sorting Your Sh*t out.
April 19th-21st. 2018.
This seminar has been ten years in the making. It does not rely on inspiration or motivation alone, but rather it pulls in pioneering thinking from leading human behaviour studies around the world. And, provides you with simple ways to apply them to your daily life.
Our desire to Breakthrough has always been strong, but the techniques we’ve used to make it happen have been weak. And so, mostly, we fail. But what if we learnt better methodologies, and applied them? Then we would start to see the results that we crave.
For Example.
This January a lot of people will make New Year’s Resolutions. And by the first week of February between 70–80% on average will have given up on them.
It turns out willpower isn’t the best tool to break a habit. And yet each January we use the very same technique that didn’t work the previous year. And yes, we all know how that ends, right?
Willpower Is Sugar.
It gives you a short burst of determination, but then it runs out of steam. Habits are hard to break because they have become a part of daily lives over a long period of time. Habits need a better technique than willpower alone can provide.
Design, Hack, Build, Maintain The Life You Most Want.
But what if you could learn a set of techniques, practices and methodologies that could deliver the Breakthrough you most want in all parts of your life?
What if you could design, hack, build and maintain the life you most want?
This three-day seminar is all about getting our act together. Because when we do that, everything gets better. There is magic when we decide and act.

Why Attend?
When we start sorting our sh*t out, something happens. We feel we have taken control of our lives. And, it feels good. It’s empowering. And it feels like at long last the words have stopped, and the action has begun. And then each day, things just get better.
You may have tried to make a change before, but for whatever reason, it just didn’t stick. But, Breakthrough only happens when the desire is strong, and the techniques used to understand the human brain and how best to hack it. Old habits require new thinking.
The Do Lectures has spent the last ten years listening to some of the most incredible speakers on the planet. They have shared their secrets and provided clues on how to Breakthrough when you feel stuck, or if you are on the cusp of making an important change.
This will be an incredible three days. Things will never be the same again.

The Thinking.
Three Pillars of Mastery.
To master ourselves there are three strengths that we need to gain. Unless we master them, we will not become the best version of ourselves. We will find Breakthrough hard to achieve.
Think of them as three legs on a stool.
Each one is required to be of equal length and strength. And therefore, of equal importance. So, when we sit down on it, it is balanced. This allows us to concentrate on doing the best work we have ever done.
They allow us to concentrate on the problem in front of us, not underneath us.
1, Emotional fitness.
2, Physical fitness.
3, Financial fitness.
Emotional Fitness.
Lots of people go to a gym to make their body stronger. But what if each day you learnt how to make yourself emotionally stronger? What if you joined a gym for the mind?
Physical Fitness.
If you want to be strong in mind, you need to be strong in body. How do you make your default to find time so that you make your body stronger, more flexible, leaner each day?
Financial Fitness.
There will be those who are asking why is financial fitness one of the legs. It’s the thing we least want to talk about, and the thing we most worry about. That’s why.
Our relationship with money isn’t always healthy. If we are paid a lot, we tend to spend to that new level. We often think we need to work crazy hard to make money, and yet if we look at when we made the most money, it was a small moment of inspiration.
If we are going to argue with our loved ones, there is more chance it will be about money than any other single thing. Money is the biggest cause of stress for people.
Selling time can and does indeed help you earn a high income. But you are selling time. Your most limited resource. And time doesn’t scale. Isn’t that a truth?
So, what do you have to do to become a master of your money?
1, Spend less than you earn.
2, Save a set amount each month.
3, Understand the magic of small actions.
4, How to choose a great financial advisor.
5, Diversify.
6, Create assets.
7, Have a 6-month money safety-net.
8, Be an investor, not a consumer.
9, Start now.
10, Make your money make money.
(I will be going in-depth on cryptocurrency as this will be the future of money. And I want you to understand a grasp of it before the future arrives.)

Crisis Makes For A Great Editor.
The technical term for this moment is this: S.O.S.O.
Sort Our Shit Out.
We are more likely to want to change if we have to. If we have no choice. A turning point in our lives is helpful because it forces us to make a change. Humans don’t like change. They will do anything to avoid it. Having these moments in our lives is important, even if at the time they were the worst of times. It turns out the worst of times help us find the best of times.
The Destination Needs To Be Known.
Most people know when they go to a train station, where they want to go to. Almost 100%. But most people can’t say the same of their career, their business or even their life. And because we have no clear goal, we end up in a place we didn’t want to be in. And then say to ourselves with surprise: “This isn’t where I want to be.”
To Change Your Life, You Must First Change Your Habits.
We are the sum-total of our habits. So how do we take control of what we repeatedly do? Because what we repeatedly do shapes our days, our bodies and our minds. But breaking a habit is harder than just carrying on with it. Habits are created over time, and we don’t even know they are habits until we try and opt out of them. Opting out is hard. Why does it take on average 66 days to break a habit? Some take shorter. Some take longer. But a deep understanding is needed to break a habit. Willpower won’t do it.
“We Make Our Habits. Then Our Habits Make Us.”
The mistake most people make is trying to change a behaviour and not the person you need to become to make the new habit stick. Imagination is the superpower to changing new habits. Why? Because 95% of habits are sub-consciously driven (right brain). Basically, we don’t even think about them. We just auto-pilot them. To change them, we try and use the left brain. The odds are not stacked in its favour. We need to imagine the person we need to be before we can make the change happen.

What Makes You Cross?
This is one of the best and simplest ways to break a habit. Jerry Seinfeld’s productivity secret is better known as ‘Don’t break the chain’. Spend some amount of time doing the desired activity every day, when you do, cross off that day on a calendar. This creates a chain of X’s showing your progress. The more X’s there are, the more motivated you are to keep going. This effect is called loss aversion. Basically, we haven’t come this far to only come this far. The progress is visible. And it’s addictive, in a good way.
To add some spice to this, over a 90 day period of not drinking, switching my phone off for 12-hour stints, and meditating each day, I would put £5 in a box. In the box were matches and a photo of something I was saving up for. If I fail, I would have to burn the money. If I succeed, I would have a bunch of money towards something I wanted. Both stick and carrot.*
*All Credit to Mike Coulter for this piece of insightful inspiration.

What Will You Learn?
1, Why tiny habits will make a massive change?
2, What drives you? What is stopping you?
3, How to use the subconscious and imagination to make change happen?
4, How to overcome limiting beliefs?
5, Why we need to change the person, not the behaviour?
6, How to hack your sleep?
7, Why a contract with yourself is so powerful?
8, How to see things as you want them to be, not as they are?
9, Why you should always start with the end in mind?
10, Where is your attention?
11, What are the 6 human needs?
12, How to deal with a choice of should and must?
13, How to master the battle between pain and pleasure?
14, Why prototyping the future you matters?
15, How to control your emotional states?
16, Why telling yourself a better story matters?
17, How to raise your standards?
18, How to prime yourself?
19, Why progress equals happiness?
20, Why there are 7 signs of wealth?
21, Why cryptocurrency is a big part of your future?
22, How to hack your mortgage?
23, How to see the magic of today?

Attend.
‘Breakthrough: The Life-Changing Magic of Sorting Your Sh*t Out’.
Book A Place Here.
Date.
April 19th-21st, 2018.
Location.
The workshop will take place on the Do Farm. The iconic location for The Do Lectures, West Wales
Cost.
£1,200 (Inc. VAT)
Includes.
Fresh, local food throughout the day. A relaxed evening meal with everyone to reflect on the day. We will arrange transport to your accommodation, so you won’t have to worry about that.
Accommodation not included. Welcome to camp on the farm. Bring your tent. Hot showers aplenty. List of local BnB’s provided upon request.
Only 100 places will be available.
Your Coach.
David Hieatt
Co-founder of The Do Lectures. Co-founder of Hiut Denim Co. Before that Co-founder of howies. Finally left a salary in 2001 and hasn’t looked back since.
Guest Coaches.
There will be a series of guest coaches throughout the 3 days from the Do Community that will cover money, fitness, time-management, and figuring your sh*t out.
Testimonials.
“I’ll be grateful if you can pass on my thanks to the whole team for an excellent and thought-provoking event on Friday. It went into many unexpected but welcome areas. It should be sub-titled “how to write a manifesto for sorting your sh*t out!”
“A few weeks after attending your truly inspiring Lecture — a lot of the areas that we covered on the day resonated with me and played over and over in my mind and I knew I just had to bite the bullet.
I resigned from my job a month ago and am now freelancing and taking on projects at my own discretion giving myself the creative and financial freedom that I have always craved.
The day after the course I was full of energy and optimism and wanted to email the guys to say thank you and to tell you that I was going to quit my job but I stopped myself and made a promise to myself that I could only email when I had actually done it.
So here it is. Thank you for putting together a genuinely thought-provoking lecture that gets results. Thank you for sharing all your wisdom, experiences and your own stories on how to motivate yourself and others. Thank you for all the tips and support on the day and thank you for a really uplifting experience that has completely changed my life. You are the best of the best.”

“The word future has two U’s. The Old U. And the Future U. The journey between the two is a journey called life.”