Why learning to tell your story matters like never before.
You make a great product. You provide a great service. And, that used to be enough. And, frankly, it should be enough. But, the world has got busy. So right now, the world may not know you even exist. How good you are. Or, how noble your mission is.
This is why learning to tell your story matters. In fact, in a world that is getting busier with each day, it matters now more than ever. To thrive, to shine, to stand out, you will have to be as good at selling your product as you are making it.
You may not like it, but in this social media world, telling your story so it connects is vital to your success. It’s a skill. And, it can be learnt.
Learn from the best.
Bobette Buster has travelled the world as a story consultant, lecturer and screenwriter, working with major studios and in top film studios around the world. She has created and maintained her respected career in Hollywood through her mastery in finding and developing that spark in some of the best films we’ve all enjoyed.
Bobette has discovered 10 fundamental principles behind all great stories and has turned this learning into an amazing one-day workshop in which she shares the tools and principles used by some of the world’s best storytellers and helps you apply them to your own.
Everyone has a story to tell. And while we are not all gifted storytellers, in all Bobette’s years of teaching ‘The art of storytelling’ around the world, she has never known anyone fail to tell their story beautifully, once they learned how.
The 10 Principles of Storytelling.
1, Tell your story as if you’re telling it to a friend:
This applies no matter where you are or who your audience is.
2, Set the GPS:
Give the place, time, setting and any relevant context. Keep it factual, short and sweet.
3, Action! Use active verbs or, as I like to say, ‘Think Hemingway’:
Spice up your verb choices but keep them succinct. Invest in a thesaurus (or a free app). Avoid multisyllabic, erudite, four-dollar words, over-intellectualising, philosophising, qualifying. See how many I just used? It’s boring to keep reading them, isn’t it?
Take two ideas, images, or thoughts and place them together. Let them collide. Remember German philosopher, Friedrich Hegel, here: That in posing two opposing ideas, a whole new idea is created (thesis + antithesis = synthesis). This tool wakes up your audience and is the root of all successful stories.
5, Gleaming detail:
Choose one ordinary moment or object that becomes a ‘gleaming detail’. Something that best captures and embodies the essence of the story. Make the ordinary extraordinary.
6, ‘Hand over the Spark’:
Reflect in the experience or idea that originally captivated you and simply hand it to your audience as if it were aflame. Carry the fire.
7, Be vulnerable:
Dare to share the emotion of your story. Be unafraid to ask your audience what you questioned along the way so they share your doubt, confusion, anger, sorrow, insight, glee, delight, joy, epiphany.
8, Tune into your sense of memory:
Choose the strongest of the five senses in your story and use it to make a deeper connection with your audience. There is always one primary sense that dominates every memory.
9, Bring yourself:
A story is as much about you as anything else.
10, Let go:
Hand over your story, letting it build to its natural, emotional punchline, then end it and get out fast. Leave the audience wanting more. Less is more.
Why attend ‘Do Story’ one day workshop?
Right now, you have to be as good at telling your story as you are at making your product or service. Storytelling matters in all aspects of your life.
If you share your message through a compelling story, it has the power to engage every audience — your customers, your employees and your investors.
This Do Masterclass workshop will help you find what your story is, how it can be told so it connects with your audience, and how you keep it fresh in the minds of your customers.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou
During this workshop, you will learn:
- How stories work by deconstructing filmmakers and storytellers via film clips, storytelling and discussion
- The 10 key principles of storytelling.
- Th fundamental tools to apply to your own work.
- How to source, structure and shape your story.
- Ways to discover its essence.
- Why it’s important to form an emotional bond with your audience.
- How seminal film directors have used narrative devices to great effect with clips from E.T., The Godfather, The King’s Speech, Shawshank Redemption and more.
Workshop with Bobette Buster.
Bobette Buster’s legendary workshops have taken place at USC School of Cinematic Arts for over 20 years. Her insights into storytelling are as compelling as they are instructive, so it will come as little surprise that she’s on the guest faculty of Pixar, Disney Animation, Twentieth Century Fox and the best film study programs worldwide.
If you want to attend ‘How To Tell Your Story So The World Listens’ book a place here.
London. June 17th. £450.